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Ride for Brownies.

Finally, a loyalty programme that rewards the commuters for taking public transport - SBS Transit Ride n Redeem programme. An answer to SMRT-Citibank reward programme? But before you sign up, let me share with you what I think you should be considering...

May it be by train or bus, the moment you take the public transport, your movement CAN BE tracked. You will no longer be just another figure in the statistics. There will a database of your personal particulars and your daily travel records. What does that imply? Perhaps they will not sell your records at 50-cent per entry to some marketing firm. But they CAN study your travel patterns and provide some useful information aka advertisements to you, based on that. Of course, this will be very useful for national security, big brother can watch you more clearly.

Having said that, I am not saying SBS Transit will be doing all that. Neither am I saying you should not register to get a FREE BROWNIE after TWO WEEKS ONLY. Oh boy, spending a few hundred bucks on travelling monthly, I can get really fat on brownies! Besides, reducing the long waiting time, improving the cleanliness of buses, finding a new home for the roaches family, lowering the cost of transport, or simply stopping at the bus-stops even when you flag a second later, are just not as important as having a fantastic loyalty programme right? I think I will give the free movie tickets and soya bean milk a pass. What about you?
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