Skip to main content

New Gimmick.

The main objective of advertisement is to grab the viewers' attention. Yesterday I saw one on the train that certainly grabbed my attention. When the train stopped at Orchard MRT, a bunch of guys wearing white tee with a big blue alphabet on each of their backs (like those on the yellowpages advertisement) boarded the train. At first I thought they probably just got off work from some advertisement gimmick in Orchard. And must be from HP as well, cuz I saw a "H" and "P" side by side. Then I saw them standing in a row and the alphabets on their backs made up a word "HYPE", as you can see in the picture below (eh ... can't quite see the 'E'),
celery
I realised the actual place of their 'act' was the train cabin itself. It made me pay attention to the small print url below the collarline of their tee "http://www.hypegallery.com". Their gimmick worked very well, cuz when I got home I checked out their website. It turns out Hyper Gallery is a collection of Hype art inspired by youths from around the world. The project was first funded by HP in 2003. That explains the "HP" I saw when they first got on the train, and the blue and white colour scheme of the tee.

It is definitely cheaper and more effective gimmick than the moo media thingy.
Labels:

Comments

Post a Comment

Popular posts from this blog

The Bridal Dowry.

The delivery of dowry ( 送嫁妆 ) is another important custom. It represents parent's effort for her daughter to have a good life after marriage and prepare her with the necessities for being a good wife. I am amazed by some of the things included in the dowry. Of course, in our modern living, we will not be using some of those things... Nevertheless, I think it is all good to have them, as each item carries a good meaning for our blissful marriage. :-)
Post a Comment
Read more

If you have it, just flaunt it.

Its such a lousy day, I have decided to blog another entry. Yesh, I am thinking about things other than my last two papers on Thurs and Friday. Something probably talked alot before by many people... What is it with men and women with 可爱-oooii *杨丞琳's voice* face, long tresses, slim legs, curvey body, in revealing tight clothes (only for those with the former characteristics), in pink. Why are men so attracted to those features? The guy is lying if he says he will not turn his head when he sees women with those features. I think it has nothing to do with men being lustful or anything disgusting. It probably has something to do with the genes, the hormones. I don't believe it has to do with things like its men's nature instinct to look for partners who can reproduce blahblahblah. That's so boring! Its something mysterious, something that let men derives pleasure by just looking openly, without doing anything bad or harmful or immoral. Do women ogle at men all the time too...
21 comments
Read more

What Do You Think?

What makes a good leader? Some will say a good leader is someone who can bring the best out of his/her people. How do you bring the best out of his/her people? Some will say by giving pointers and guidance.  How do you give pointers and guidance? Some will talk. In fact, most will just talk.  I think a good leader should be someone who walk the talk, not just talk. A good leader gets his/her hands dirty to show his/her people the way. Some may say this is spoon-feeding. I think otherwise. For example, if your staff ask you for guidance on work, most bosses would dispense some wise words, "Do this, look out for this, highlight this...". At the end of the day, the staff will come back to the bosses with the work and bosses will say, "no no, do this, not that". I would think a good leader should draft out the frame on the actual work (may it be slides or documents), then dispense his words of wisdom. The staff will do his/her thinking along that frame and f...
Post a Comment
Read more