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Animating Dreams to Realities.



Saw this advertisement on the NEL train today. And there was another which read "I can engineer inventions for society". These ads are from one of the institution in Singapore. They have been doing a good job to raise the standards and reputation of the school to which the graduates deserve. But the marketing team oughta to do a better job in delivering the messages in the ads.

I can guess what they are trying to say, but reading the phrases literally do not make much sense.

"I can animate my dreams to reality." Animations ain't reality. If you do it very well, you can say it is virtual reality. Perhaps what they are trying to say is that with the skills they learn in school, they are able to dream of great ideas and present them as animations.

"I can engineer inventions for society." You can't engineer an invention. At most you can engineer a process to come out inventions systematically. But that is really more like a process to help in producing ideas rather than producing the invention itself. Invention is a creation which nobody has done before and you can't engineer that. Whereas anything engineering something requires putting a plan to develop the invention into an innovation, the product. I guess maybe they want to say graduates from the school are able to play their part in developing useful products and applications for the benefit of the society.

In both cases, I think the messages behind the ads are really good and befitting of their graduates' abilities. However, what a let down from the punchlines...

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